Sport - In Yer Face!
Trade marks. Image rights. Copyright. Rihanna’s face? Damon Hill’s eyes…? The Mobot??!
Maximising talent’s commercial potential means making sure that endorsements, brand and image are working together. The protection and the structure have got to be right from the outset. And they have to keep working if the talent, or the management, head in a different direction.
Join our expert panel to discuss key issues on making deals for talent and for those that represent them:
- What are intellectual property rights? How are they relevant to sports stars and how can you make the most of them?
- What structures can help to maximise the value of the talent’s brand? And what has HMRC got to say about it?
- What are the benefits to intermediaries and to talent of splitting playing and promotional contracts?
- Representation contracts: What are the pitfalls? What can you do when striking the bargain to minimise the fallout later?
Register: If you would like to register your interest in this event please click here »